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Culture Driven Recruitment & Retention Webinar Series
Tuesday, November 02, 2021, 2:00 PM - 5:00 PM EDT
Category: Events

Culture Driven Recruitment & Retention Webinar

A 7 Part Strategic Part Designed to Recruit and Retain Staff
presented by Denise Boudreau-Scott, MHA, LNHA, President of Drive

Beginning Tuesday, November 2, 2021
2:00 PM - 3:00 PM
The webinar series will begin on Tuesday, November 2 and continue every week, for 7 weeks, ending on December 17.

Make an Investment in a Strategic Program to Recruit and Retain Staff

Which comes first: recruitment or retention? Now more than ever, we need to attract the right people for our culture so they stay and perform at their highest level. At the same time, we need to create organizational cultures where fewer people leave so we don’t have so many open positions to fill.

Thankfully there’s no need to solve this dilemma as we’ll be covering both important topics in this series: Culture Driven Recruitment and Retention! There is a tremendous opportunity to do things differently when it comes to retaining team members and attracting new people to our field and we will explore all sides of the issues together.

Who Should Attend? Every member of your management team should be a part of your workforce recruitment and retention strategy. Your team can all benefit from one registration, however separate registration is required if attendees need CEUs.

About The Series:

Module 1: Thank Goodness It’s Monday!
Tuesday, November 2, 2021 2 pm-3 pm
Use your culture for a competitive advantage! The absolute best way to find the "right" employees and keep them is to effectively demonstrate organizational culture before hire, upon hire and then throughout their many years of employment!

Organizational culture is the glue that holds teams together. It's what motivates employees to overcome challenges or succumb to them. It's the reason why employees want to, or don't want to, get out of bed to go to work in the morning! When an organization purposefully creates a culture that focuses on its greatest asset, its employees, the result can be a deeply engaged, hardworking, workforce that is passionate about the work that they do each day. Imagine employees exclaiming at the beginning of the week, “Thank God it’s Monday” as they excitedly show up to contribute their gifts to the organization’s goals!

From this session you will:
Dive into the recruitment and retention issues plaguing our field
Recognize the importance of organizational culture and how it may be secretly hurting your ability to find the right employees
Act on tips that can be implemented immediately to assess your organizational culture, with the goal of increasing the talent pool and keeping your best team members.

Module 2: Assessing and Building Your Recruitment & Retention Program
Tuesday, November 9, 2021 2pm-3 pm
Thoughtfully choreographing every moment of your applicant and new hire’s experience can create a loyal team member who is a raving fan of your organization. Ignoring these moments can start them on the path to disengagement and give you a group that’s just looking to collect a paycheck. In this webinar we’ll give you everything you need to start building a best-in-class recruitment and retention program! We’ll cover assessing your current practices, reviewing online and onsite job applications and interviewing do’s and don’ts. We’ll also dive into creating energizing job ads that stress must-have competencies, engaging interview questions that let you learn more about the candidate, and other best practices for attracting and interviewing that you can implement immediately.

From this session you will:
Assess your organizational practices to find the bright spots as well as areas of greatest opportunity
Ensure your team members and residents are engaged in finding the right candidates
Reduce the number of employees you acquire from other providers and instead cast a wider net to attract more people to our field

Module 3: Engagement from the Onset
Tuesday, November 16, 2021 2 pm-3 pm
In this session, we will share specific actions to take once an offer has been made to your ideal candidate. How do you keep this newly found perfect person excited about coming to work for your organization and counting down the days until his/her first day? We will help you focus on engaging new team members from the very start by demonstrating to them your exceptional organizational culture and values after the offer has been made. We will discuss how you can make even the mundane tasks of hiring fun, exciting, and uniquely yours!

From this session you will:
Discover how to make hiring more efficient and fun!
Self-assess your current processes and evaluate gaps which need to be filled
Create new opportunities for sharing your organizational culture through stories, engaging residents and inspiring employees

Module 4: Beyond Policies and Paperwork
Tuesday, November 23, 2021 2 pm-3 pm
Orientation sets the tone for how team members will treat each other and those you serve. Is the experience an inspirational one that lives your company values or a day of signing mounds of paperwork and watching presentations that leave them with their head snoring on the table? Invigorate your orientation for new employees by tapping into the wisdom of leaders, residents and fellow team members. Learn the top ten must do’s for orientation to illustrate your organizational culture being lived!

From this session you will:
Champion the creation of magical moments for new employees
Incorporate the top ten must dos in your employee orientation
Score your current practices and learn simple steps you can take for creating a better orientation experience

Module 5: The First 90 Days
Tuesday, December 7, 2021 2 pm-3 pm
In this session, we will define best practices for engagement that start on the new team member’s first day, and carry throughout their first 90 days of employment. We will focus on the importance of onboarding employees in a way that connects people to organizational values, and each other rather, than fulfilling an arbitrary “probationary period”. Your experience in the group will help you implement supportive practices to help new team members perform at their highest level as quickly as possible and lay the foundation for an engaged employee.

From this session you will:
Map out the first 90 days for new team members
Focus on building a long-lasting bond with new team members
Identify ways to match current members of the community with new team members

Module 6: Building a Coaching Relationship
Tuesday, December 14, 2021 2 pm-3 pm
Leaders must recognize the importance of developing deeper relationships with their team members, including ongoing, regularly scheduled coaching conversations. Coaching is an effective way to set expectations, discuss goals, create plans that drive results, as well as, overcome challenges. Coaching conversations are for focusing on strengths and are as important for your A players as they are for your struggling team members. When you develop a coaching relationship with each person, honest feedback is easier and praise is shared more freely.

From this session you will:
Address the number one reason employees leave their organizations
Provide effective, positive, corrective, and developmental feedback
Create an on-going coaching plan, that include those difficult candid conversations

Module 7: Keep People Performing at Their Best
Friday, December 17, 2021 2 pm-3 pm
When you hire the best, they will want to perform at their best. Yet, even the top players can become complacent or bored if they are not consistently challenged in their work. In this final webinar of the series we will discuss the importance of keeping team members engaged, as well as how to personalize growth opportunities for each individual.

From this session you will:
Utilize people’s strengths to keep them engaged in their work long term
Discover the importance of growing team members through practices including: active involvement on committees, attendance at conferences and encouragement of volunteering
Create checks and balances so a strong culture isn’t just a program and never sizzles out

About the Speaker: All sessions will be taught by Denise Boudreau-Scott, MHA, LNHA. She is President of Drive, which helps aging service organizations measure and improve their culture, resulting in a better resident and staff experience, and bottom-line. She is nationally recognized for her expertise on workforce recruitment and retention to deliver sustained success. A former nursing home and assisted living administrator, Denise received her Bachelor of Science in Gerontology from the University of Scranton and her Masters in Health Administration from Cornell University. She is proud to share that she started her career as a dietary aide and nursing assistant.

Complete series pricing (all 7 modules):

  • LeadingAge Connecticut members and subscribers $245
  • Non-members $345
  • Registration is a commitment to pay in full
  • Deadline to register is the November 1st to participate in the first module live. Otherwise, the deadline to register is November 8th and you will receive a recording of the first session
  • This program has been approved for Continuing Education for 7 total participant hours (7 - 1-hour modules) by NAB/NCERs. 20221101-7-A79576-DL. There will be no credits issues for watching a recorded module and CEU's will only be issued to the person who registered.

Please contact LeadingAge Connecticut at 203-678-4477 or [email protected] with any questions.