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COVID-19 Sentiment Report Series: Marketing & Sales Strategies During a Pandemic
Wednesday, November 04, 2020, 2:00 PM - 3:00 PM EST
Category: Events

COVID-19 Sentiment Report Series:  Marketing & Sales Strategies  During a Pandemic
Part 2 of the LeadingAge COVID-19 Sentiment Report Webinar Series
Wednesday, November 4, 2020, 2:00pm

 

Summary
Plante Moran Living Forward and Retirement DYNAMICS® surveyed more than 23,000 residents and staff at senior independent living communities across the country, along with prospective residents. While prospects worried about social isolation, shopping and other daily tasks when living in their own homes, survey results showed onl a slight decrease in their likelihood to move into an independant living community as a result of the pandemic. This webinar will build upon results and recommendations from the national survey to offer timely stratigic marketing and sales techniques.

Learning Objectives:
Using the results from the national COVID-19 Sentiment Report: A Survey of Independent Living Desirability & Safety, learn how to identify the most important and compelling marketing and sales issues at your community.
Learn how to ask the right questions at the right time with prospective residents.
Learn to how identify the needs of prospecitve results.
Learn techniquess and best practices to best relate to prospective residents.

Presenters:
Robert Summer, President, Retirement DYNAMICS
Laura Houlik, Director or Research, Retirement DYNAMICS
Shona Schmal, Director of Sales & Marketing - Corporate Development, Ebenezer Society

Registration and Program Details:
Wednesday, November 4, 2020, 2:00pm
Deadline to register is October 30, 2020
$79 per webinar/connection
1.0 CT NHA CEU will be distributed for those that attend the entire webinar

This meeting is for all interested LeadingAge Connecticut Members and Subscribers. Please register at the link below.

Part 3 - November 5th
CapEX Planning & Asset Repositioning as a Result of Covid-19
More information and registration

Part 4 - November 6th
Changing the Resident Experience with Culinary Solutions & Technology Advancements during Covid-19
More information and registration