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COVID-19 Sentiment Report & Leadership Roundtable Discussion Webinar
Tuesday, October 27, 2020, 12:00 PM - 1:30 PM EDT
Category: Events

COVID-19 Sentiment Report & Leadership Roundtable Discussion Webinar
Part 1 of the LeadingAge COVID-19 Sentiment Report Webinar Series
October 27, 2020 at 12:00 p.m. (ET)


Plante Moran Living Forward and Retirement DYNAMICS® surveyed more than 23,000 residents
and staff at senior independent living communities across the country, along with prospective
residents, to better understand what it was like to live and work in a senior living community during
the pandemic and to identify whether prospects felt differently about moving to a senior living
community due to the pandemic. This webinar will focus on the results of the report and will
include a facilitated leadership roundtable discussion about how providers plan to leverage the
data to enhance the resident experience, redefine the value proposition that senior living has to
offer, and implement innovative marketing and sales solutions to improve prospect and waitlist
engagement and ultimately increase census.

Learning Objectives:
1. Attendees will hear the results of the COVID 19 Sentiment Report: A Survey of Independent
Living Desirability & Safety
2. Attendees will hear from the CEOs of the organizations that participated in the survey about
how they intend to leverage the data and results to improve the resident experience
and increase leads and move ins to their communities.
3. Learn best practices and innovative ideas specific to sales and marketing to increase census
during the ongoing pandemic.

Tuesday, October 27, 2020, 12:00 pm (ET)

Deadline to register is October 23, 2020

This meeting is for all interested LeadingAge Connecticut Members and Subscribers