BEGIN:VCALENDAR VERSION:2.0 PRODID:-//jEvents 2.0 for Joomla//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VTIMEZONE TZID:America/New_York X-LIC-LOCATION:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:19700308T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:19701101T020000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:f5ba0afb124dba28a683ba529f499a9d408 CATEGORIES:Events SUMMARY:COVID-19 Sentiment Report Series: Marketing & Sales Strategies During a Pandemic DESCRIPTION:
Summary
Plante Moran Living
Forward and Retirement DYNAMICS® surveyed more than 23,000 residents and st
aff at senior independent living communities across the country, along with
prospective residents. While prospects worried about social isolation, sho
pping and other daily tasks when living in their own homes, survey results
showed onl a slight decrease in their likelihood to move into an independan
t living community as a result of the pandemic. This webinar will build upo
n results and recommendations from the national survey to offer timely stra
tigic marketing and sales techniques.
Learning Objectives:
Using the results from the national COVID-19 Sentiment Report:
A Survey of Independent Living Desirability & Safety, learn how to iden
tify the most important and compelling marketing and sales issues at your c
ommunity.
Learn how to ask the right questions at the right time with
prospective residents.
Learn to how identify the needs of prospecitve
results.
Learn techniquess and best practices to best relate to prospe
ctive residents.
Presenters:
Robert Summer, Pr
esident, Retirement DYNAMICS
Laura Houlik, Director or Research, Retir
ement DYNAMICS
Shona Schmal, Director of Sales & Marketing - Corpo
rate Development, Ebenezer Society
Registration and Program D
etails:
Wednesday, November 4, 2020, 2:00pm
Deadline to
register is October 30, 2020
$79 per webinar/connection
1.0 CT NH
A CEU will be distributed for those that attend the entire webinar
This meeting is for all interested LeadingAge Connecticut Members and
Subscribers. Please register at the link below.
Part 3 - November 5th
CapEX Planning & As
set Repositioning as a Result of Covid-19
More information and registration
Part 4 - November 6th<
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Changing the Resident Experience with Culinary Solutions &
; Technology Advancements during Covid-19
More information and registration