Senior Living Symposium Webinar Series

LeadingAge Connecticut is pleased to join with LeadingAge Massachusetts and our Platinum Partner, Ziegler, to offer this dynamic 5 part webinar series designed to provide the latest information on current trends in senior living, ranging from finance to workforce and other relevant topics. We will also provide attendees opportunities to interact with colleagues and industry professionals. The webinar content is designed for CEOs, CFOs, board members and other key personnel.

Each week's session will run from 11:00am-12:00pm ET. Following each education session, plan to join the lunch discussion that will follow each session from 12:00pm-1:00pm ET. There will an opportunity to connect virtually with colleagues and business professionals.

Thursday, August 20 - The State of Senior Living
Speakers: Dan Hermann, Lisa McCracken, Keith Robertson (Ziegler-2020 LeadingAge Connecticut Platinum Partner)
This opening session will kickoff the series of online webinars sponsored by Ziegler, LeadingAge Connecticut and LeadingAge Massachusetts. This session will be provide an overall assessment of the senior living and care sector and will frame the future challenges and opportunities for not-for-profit providers. What will the COVID-19 era providers look like and how will they behave moving forward? Ziegler presenters will cover topics such as the consumer and demographics, workforce, sector growth, sponsorship transition activity and technology among others.

Thursday, August 27th - Ensuring Sales & Marketing Success Despite Current Headwinds
Speakers: Rob Love, Amy Brodie, Dan Rexford (Love & Company)
The past several months have brought forth many challenges for senior living providers, including sales and marketing pressures. Practical challenges aside (e.g. campus visitation policies), the COVID-19 pandemic has changed the mindset of the prospective resident. How are they behaving differently? Has their outlook on senior living and care changed? What are new priorities for the customer and what former sales tactics are less effective today? This session will talk about strategies to adapt sales and marketing approaches to still be as successful in closing sales pre-COVID-19. An update on consumer sentiment and opinion of the marketplace will also be covered.

Thursday, September 3rd - The 2020 Senior Living Capital Markets
Speakers: Chad Himel, Keith Robertson (Ziegler-2020 LeadingAge Connecticut Platinum Partner)
Just as COVID-19 upended the senior living sector, it also shocked the capital markets. Now, several months past the onset of the COVID-19 pandemic, the municipal markets have improved and the banks are open for business. This session will give current updates on the state of the not-for-profit senior living markets, will discuss considerations for providers looking to access capital in the near future and will forecast what may lie ahead for the remainder of 2020.

Thursday, September 10th - Strenghtening Our LTSS Workforce for a Post-COVID World
Speakers: Robyn Stone (LeadingAge)
Even prior to the COVID-19 pandemic, our long-term services and supports workforce (LTSS) was in crisis. Inadequate wages, insufficient training, lack of good supervision and support led to high turnover and challenges in recruiting to fill needed positions. These challenges have only been exacerbated by COVID-19 and have exposed the need for significant reform. This session will review the policies and practices that providers and government need to consider in order to strengthen our LTSS workforce to respond to the emergence of COVID and beyond.

Thursday, September 17th - CEO Panel
Moderator: Keith Robertson (Ziegler-2020 LeadingAge Connecticut Platinum Partner)
Panelists: David Bordonaro (McLean), Anne Doyle (Lasell Village), Patrick Stapleton (Sherrill House)
COVID-19 has tested the leadership of aging services organizations like nothing before. CEOs have been required to take on challenges that they never imagined. From revamping their entire operations to protect the basic health and safety of their residents and staff, to worrying about the financial health of their organization, it has been an unprecedented time. These challenges were only compounded with ever changing and sometimes conflicting guidance from both state and federal agencies.

During this session, Keith Robertson will lead a discussion with a group of aging services CEOs to understand how they managed through the crisis in conjunction with their staff, Board, and residents, and what lessons they have learned in preparing for another surge and a changing future.

CEUs: 5 Nursing Home Administrator CEUs have been applied for this program. **LeadingAge Massachusetts has submitted this educational offering for approval to the National Continuing Education Review Services (NCERS) of the National Association of Long Term Care Administrators Board (NAB) for 5 participant hours. State licensure boards, however, have final authority on the acceptance of individual courses.

Approval pending for 5 CEUs available for Certified Public Accountants (CPAs) as B.C. Ziegler and Company is registered with the National Association of State Board of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. To receive CEU's you must have a registration under your name.

Series Registration Fee: $125 -- LeadingAge Connecticut Provider Members and Subscribers

Please register by Friday, August 14th to begin the series with the first webinar. Registrations will still be accepted throughout the duration of the series but the the price will not be prorated. Registration is a commitment to pay in full.